MANILA, Philippines -- The Philippine Football Federation (PFF) and ABS-CBN Sports has just renewed a long term relationship that aims to benefit the promotion of the sport in the country.
Since ABS-CBN Sports aired the first nationally televised matches of the Azkals in the 2010 Suzuki Cup, the relationship has gone along way. This time around both have agreed to a long-term four-year deal that will not only air the Azkals' matches but also will give equal exposure to the women's national team and the other youth men's teams as well.
Azkals team manager Dan Palami and PFF president Nonong Araneta expressed happiness with ABS-CBN not just with the national exposure that they got so far but also internationally as he said even some international players like the Fil-foreigners have expressed willingness to join the national team because they saw the matches on The Filipino Channel.
Meanwhile, ABS-CBN Sports is very happy about joining forces with the PFF to give the exposure that the sport of football deserves. Peter Musngi of ABS-CBN Sports noted that even before the Azkals' resurgence in 2010 they have already invested in the sport such as the World Cup in 2010 and the UEFA Champions League matches.
All local matches of the Azkals will still be carried exclusively by ABS-CBN Sports for the next four years, while all the international matches will be exclusively aired by ABS-CBN Sports starting 2013.
inquirer.net
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