Monday 14 August 2006

Comcast airs slick new Temple University infomercial

By Mike Gibson
Saw the first installment of a slick Temple infomercial this morning, targeting increased ticket sales for the Temple University football team.
The 30-minute segment delivered with a fast-paced show, highlighting the many plusses that Temple University has to offer a prospective student athlete.
Golden said the thing fans will notice about the team is that "it has a plan formulated by professionals."
Harry Donahue co-hosted the show along with Golden and the two did "walk throughs" at several locations, including the Liacouras Walk, the Student Activities Center and the new tech center. They also did a segment on an unlined Lincoln Financial Field and climbed to the top of the stadium for a terrific view of Center City Philadelphia.
Golden said he would like to see the Linc "packed for the first game" with Louisville and would like for fans to give Temple opponents a "welcome that only Philadelphia fans can give them."
Temple linebacker Ryan Gore was among the players interviewed and he promised the Owls "will be in every game until the end" this season and that the sense of urgency this year to win is greater than ever.
Long-time Temple University football supporters, like John Longacre and Bill Barnes, got some serious face time and were articulate in their support of the program, with the theme being that the time to support the team is now and the time to turn around the program is now.
The segment ended with Golden talking to the team and complimenting them on "buying into the offseason program" and telling them to keep it up.
"The most important thing to me is your integrity," Golden told the team. "Lie to me and you're gone. We have to build a foundation of trust."

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