Thursday 5 January 2012

More Singaporean Gobbledygook

Singaporeans love business school speak, even when it makes no sense at all. That's not the point. It makes them sound all grown up and modern. Take this piece of drivel...

"There is a high intangible value to this deal and StarHub has taken a holistic approach that is not just about cash,"

How the hell could you paraphrase that? All they have left out is the word leverage as a verb and it would be classic management consultant bullshit.

The complete story can be found here but you may want to put it through a translate software first.

Language is about communication and understanding. It ain't about showing off your knowledge of 'trendy buzzwords' that wax and wane like the moon.

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